This is a cushiony gel-primer from Rare Beauty (by Selena Gomez) described as a cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.
Net volume: 0.94 fl oz 28 mL in the full-size packaging.
Key features include:
- Minimises appearance of pores and fine lines.
- Helps extend makeup wear and combats shine throughout the day.
- Includes hydrating ingredients like hyaluronic acid; includes soothing green tea extract.
Formulation: Vegan, cruelty-free, non-comedogenic.

Smooths and blurs skin texture: The gel formula visibly evens out texture, creating a smoother base for foundation and helping makeup apply better.
Pore minimising & shine control: For your context (beauty-lifestyle visuals, model imagery) having a primer that helps reduce the appearance of pores and manage shine is particularly useful for clean, polished imagery.
Extend makeup wear: Because you may have long shoots, travel/lifestyle sets or high-res product/model work, this primers claim to improve longevity is advantageous.
Hydrating yet mattifying hybrid: Many primers either mattify (which can dry skin) or hydrate (which may risk shine). This formula positions itself as doing both: cushiony gel, hydrating actives + shine control. For your region/conditions (may include warm/humid shoots) this balance is valuable.
Fits premium brand aesthetic: Rare Beauty stands for inclusive, modern high-quality products; using this primer aligns with a luxury beauty-lifestyle visual identity.

Heres how you might incorporate it into your workflow (especially helpful given your model/brand imagery and product photography focus):

Prep the skin: On clean, moisturised skin apply your skincare (serum/moisturiser) as usual.
Apply primer: Use 12 pumps of the primer and smooth onto face with fingers, focusing especially on areas where pores or texture show (e.g., cheeks, nose, T-zone). As per official instructions: apply 1-2 pumps to clean, moisturised skin, blending with fingers.
Foundation/concealer: After primer, proceed with your base makeup (foundation, concealer etc). The smooth base created by the primer helps foundation glide on and look better.
Usage options:
- If youre doing a minimal-makeup look or going makeup-free: the primer alone can be worn for a smooth, finished skin look.
- For shoots/travel: you might concentrate primer in problem zones (pores/shine areas) rather than full face, depending on model/skin type.
Camera/visual tip: Because your imagery is high quality, check how the skin surface reads under your lighting (studio/ daylight). The primer should give a soft-focus effect rather than matte flat or heavy sheen.
Model kit/travel use: Consider having this in your kit for both base and touch-ups. If youre on location, ensure the product is stored well (not overheated) so its gel texture remains optimal.